---
title: Sales Knowledge Assessment
description: Professional selling skills is a guaranteed way to earn above average incomes. 1. What is the difference between marketing and selling? 2. What is the difference between sales and professional sales? 3. What can you do to sell more? 4.…
url: "https://vmgexcellence.co.za/docs/sales-knowledge-assessment/"
updated: "2025-10-30"
category: ASSESSMENT TOPICS AND QUESTIONS
---

# Sales Knowledge Assessment

Professional selling skills is a guaranteed way to earn above average incomes.

1. What is the difference between marketing and selling?
2. What is the difference between sales and professional sales?
3. What can you do to sell more?
4. Take me through the basic sales process?
5. What are some of the biggest mistakes that salespeople make?
6. Name one book that teaches us about salesmanship?
7. What is the difference between open ended questions and close ended questions?
8. When would you use close ended questions?
9. When would you use open ended questions?
10. What is a loss leader product?
11. What are the 6 driving words that result in open ended questions?
12. What does the acronym SMART in smart goal setting stand for?
13. What do you understand about goals and goal setting?
14. Tell me 3 goals that you have?
15. Would you say that you are making steady progress towards your goals?
16. How many sales per month does VMG find respectable?
17. How many demos will you need to do to achieve a respectable sales volume per month?
18. What are some of the best places to find new customers?
19. What data can be found at customers that can assist you in developing your referrals?
20. What is meant by direct marketing?
21. What is the expected closing ratio from a direct marketing campaign?
22. What simple method can you use to ensure that the motor trade will have easy contact with you?
23. Who are VMG’s perfect customers and why?
24. Which type of customers has VMG historically tried to avoid and why?
25. What is the difference between a feature and a benefit?
26. What does KYC/KYA stand for and why is it important?
27. What are the three primary things to keep in mind when handling people
28. When is the only time that people will buy/accept you, your skills, your service, or your product?
29. Name one book written by Dale Carnegie.
30. Have you read it?
31. Describe what you think is meant by having a relationship building strategy?
32. If the entire world is a stage, what characters and roles are you playing?