Introduction #
Welcome to the VMG Training team!
This module is your single source for mastering effective training, regardless of the medium. Built on the core principle of Learner-Centricity, this guide equips you with the knowledge to create a positive and impactful learning environment, ensuring our users get the most value from our software.
Your role is crucial in empowering users to confidently navigate our products and is key to achieving our success indicators: minimal support calls, high software adoption, and happy customers.
Part 1: Trainer Mindset and User Psychology #
An effective trainer’s greatest tool is a professional demeanor and a deep interest in, and an ever increasing understanding of, human behavior.
Altitude Is Determined by Attitude #
A positive, “can do” attitude combined with a commitment to your purpose is a cornerstone quality. Your thoughts dictate your experience. A positive, realistic mindset and self-awareness are required to overcome obstacles and maintain momentum.
Understanding User Psychology #
Always keep in mind that your new users are being obligated by the owner to move away from a system that they are already comfortable with, over to VMG which is new and unknown to them. When faced with change, many users experience some form of fear.
This “fear” can stem from many different sources. It could be loyalty to the old system supplier, a personal relationship they don’t want to lose or jeopardise, process flows that enable them to work on auto pilot, a genuine fear of the unknown. The list goes on and on.
Remember that every person only commits to any sort of change because of fear or greed. The do things because they don’t want to lose something (their job, their status, their certainty, the respect of others etc), or they don’t want something bad to happen. They do things because they want more of something (recognition, time, control, adoration, power, money). Understanding which of these two triggers is the predominant “setting” in your user, will help you craft the language to use (use your words deliberately), to tap into their fear or greed zones. Once you start doing that professionally, you will be able to move people into any phycological state you intend to get them to.
If your user is in any state of mind other than Acceptance or Assimilation, then you are guaranteed that ANY time you spend trying to train the user will be wasted time. You will have to repeat you’re training and cause the team to spend a lot more time on supporting that user in the months and years ahead. Lots of support being provided is a RED FLAG that VMG’s reputation is at risk.
Users are NOT afraid of change; they are afraid of loss (loss of power, status, control or certainty).
Users WANT to succeed. They WANT to be admired. They WANT to know that what they do matters.
They need you to guide them to the things they want.
- Mitigation: You must put these fears to rest before training begins. Discuss their current gripes with the old system and how VMG will make their days better. Get them to think the change to VMG is their idea.
The User Comfort Zone Journey #
Your goal is to move users from Total Resistance to Total Assimilation as quickly as possible.
NEVER ATTEMPT TO IMPLEMENT A SYSTEM OR TRAINING PROGRAM UNTIL YOU ARE 100% SURE YOUR USERS ARE AT LEAST IN THE ACCEPTANCE STATE.
| Phase | Indicator | Trainer Action |
|---|---|---|
| Total Resistance | Always too busy; skips pre-arranged sessions. | Use sales skills; recruit senior management/assimilated users to shift their state of mind. |
| Partial Resistance | Willing to spend time but easily distracted. | Maintain focus; rely on high rapport and clear objectives. |
| Acceptance | Focused on training; has necessary objectives ready (e.g., deal files). | Maintain momentum; this is the prime learning window. |
| Partial Assimilation | Beginning to ask progress-related questions. | Sing their praises; this is a great sign of engagement. |
| Total Assimilation | Actively trying to take over the mouse and “do it themselves.” | Let them drive. They learn by doing. Quietly guide them only when they struggle. |
Methods to Move Past Comfort Zones (Key Strategies) #
- Visualize The Other Side: Help the client describe the joy/relief after the challenge is complete.
- Tell Relevant Client Stories: Share stories of past clients who faced similar fears and overcame them.
- Help Them Take Small, Significant Steps: Tackling big changes is overwhelming; focus on small, measurable actions to quickly see results and build confidence.
- Validate Them First: Focus on the merits of their existing intentions/approach, and build from that to gain their confidence and trust.
- Remind Them of What They’ve Accomplished: Remind them of past successes to counter the fear of failure.
- Build Rapport Before the Nudge: Authentically wanting to help and building trust is the key foundation before pushing them outside their comfort zone.
Different User Types (Adaptation is Key) #
You must be a “chameleon” and adapt your style to the user’s background, competence, and knowledge. What is obvious to you is seldom obvious to others.
| User Type | Description | Trainer Strategy |
|---|---|---|
| The Old Hand | Usually elderly. Is a sweet, experienced former PA who misses feeling needed and contributing. | Needs assurance and patience. Needs to feel needed. |
| The Before Computers User | Hyper-intelligent but tech-averse motor trade veteran who grew a R10 million stock holding from a single car. | Recognize their hyper-intelligence in business; don’t judge by typing speed. Focus on process, not just speed. |
| The My Time is More Important User | A risk-taking, tech-averse owner who delegates admin fully, requiring staff training since he’s never available. | Accept that training staff is key; you must rely on staff being trained well since the owner is unavailable. |
| The Noob | Zero work experience user, highly challenging due to distraction risk, but a clean slate for training. | Requires extreme patience and vibrant training split into small, task-driven exercises due to high distraction risk. |
| New to Trade Owner | These users can absorb a tremendous amount of your time. They are often ignorant of many aspects of the motor trade and end up relying on you to explain to them how the business works. | Help them as best you can but always remember that we have many hundreds of dealership owners to serve. Beware of investing 80% of your time into only one or two clients. |
| Sales guys opening their own businesses | Sometimes the best user to have. Sold so many cars for his “boss” that he decides that with an investor or using his own funds he can make it on his own. | |
| Chartered Accountant | Highly educated and set in their ways. Focus on system basics and upfront process transparency (e.g., COS at POI vs. POS) | Be set for success by sticking to the basics. Be upfront about system types (e.g., COS at POI vs. POS). |
| The Know-It-All User | Tells you how you should be running your company and developing your software. They often deliver complex network infrastructure. | Acknowledge their input, but always stick to the basics during training to maintain control and focus. |
Part 2: Pre-Training Planning and Setup #
Effective training starts long before the session begins.
Define and Communicate Clear Objectives
- Clearly Defined Goals: Every session must have well-defined and communicated objectives. Users need to know what they will be able to do by the end, providing focus and a metric for success.
- Plan of Action (The 5 W’s): Develop a plan covering who you are training, what you will train them on, when and where the training will take place, and why (ensuring the content is relevant to their specific role). Lead your user to the objectives by knowing the path to get there.
- Welcome Message: Use this email to welcome users and build anticipation and “hype.” Informing users of future events gives them a sense of perceived control, mitigating the risk of surprise and resistance.
System and Data Preparation
- Choose your Customers: Ensure you have the privilege and duty to serve the right clients for everyone’s sanity.
- Make sure the environment is setup correctly: Do not accept the customer yet if poor infrastructure (network/hardware) will destroy the user experience.
- Pre-Training/Quote Walkthrough: Before quoting a client and definitely before training, walk through the offices to assess IT viability, meet users, and write down their roles. This puts users “in the know” should the sale conclude.
- Train with Real-World Data: Never use test data. Only commence training once the user has real-world data (e.g., recent sold cars, WIP job cards).
Warm-Up and User-Centricity
- Warm-Up: Spend 10–15 minutes getting to know your user. This builds trust and rapport, easing anxiety and helping you determine the appropriate tone and pace for the session. Find out about their work history, other job roles, process flows, and any hesitations about the new system to overcome psychological barriers.
- Learner-Centricity: Understand their existing knowledge and goals, and adapt the training to their individual pace and style.
Part 3: Effective Training Delivery #
Apply these principles for an engaging and impactful learning experience.
Successful Communication
- Successful Communication vs. Understanding: Communication is successful when the recipient acknowledges the sender’s message and the sender acknowledges the recipient’s acknowledgment. Successful communication does not mean the recipient has understood.
- Clarifying Understanding: This is the only way to know if you have communicated successfully. Never assume; always be sure to keep them close to you each step of the way.
- General Tips: Maintain the same email stream for all communication to preserve history; NEVER send an email when you are angry; simplify and stay on message; develop listening skills; and remember body language accounts for 65% of all communication.
Structured Content and Communication
- Structured and Organized Content: Present information in a logical flow, breaking down complex tasks into manageable steps.
- The Three “Tells” and a Check: Structure your instruction using this proven framework:
- Tell them what you are going to tell them. (Preview)
- Tell them. (Instruction)
- Then tell them what you’ve just told them. (Summary)
- The Check: Check to see if they can do what you just told them.
- Clear and Concise Language: Use clear, concise language, avoiding jargon where possible.
- Effective Communication: Involve active listening to the user’s questions, providing constructive feedback, and adapting communication styles. Empathy and patience are crucial.
Engagement, Practice, and Feedback
- Demonstration and Modelling: Show users how to do something; don’t just tell them. Describe the process as they watch you process the initial data.
- Active Engagement (Practice by Doing): Passive listening rarely leads to deep learning. Trainers must actively involve users:
- Swap Seats/Take Turns: After demonstrating, have the user process the next set of real-world data while you guide them.
- Independent Application: For the final set of data, have the user process it themselves while you watch. DO NOT help them unless they are completely stuck. The user learns by doing.
- Patience and Managing Expectations: Put them at ease by acknowledging that change feels alien. Be patient, flexible, and let them know that mistakes are expected and offer the best chance for learning.
Part 4: Expectations, Support, and Selling #
Managing Expectations #
- Send Regular and Detailed Progress Reports: This is the most valuable expectation management tool. It documents objectives, highlights achievements (speeding assimilation), keeps stakeholders informed, and gives you a golden opportunity to publicly praise individual users’ efforts (the greatest human desire is to feel important).
- Know When it is Over: Users need to know when training ends and the support role begins.
- Teach Users How to Use VMG Support: Users need to know who to call and for what (installations, errors, remote access). They should not be calling the trainer for network issues or lack of electricity.
Seek Opportunities (You Are Always Selling) #
- Identify Needs: Use your close relationship with the user to identify when an additional VMG product or service could solve a problem (e.g., duplicating data).
- The Goal: Monitor users and seek opportunities to guide and help them. If people like and trust you, they will buy from you. Use their first name a lot, and get them speaking about themselves.
Part 5: Practice and Application Activities #
The user learns by doing.
These activities use the principle of real-world data and the Demonstration –> Guided Practice –> Independent Application method.
Dealership Administration – Vehicle Stocking and Invoicing
| Step | Instruction |
|---|---|
| Data Setup | Use the deal files for the last 3 – 5 sold cars in the dealership. |
| Demonstration | Trainer processes Deal File #1: User watches as you bring the vehicle into stock, load costs, and invoice it. Use Visual Language to describe the on-screen steps. |
| Guided Practice | User processes Deal File #2: The user “drives” while you point, prompt, and share relevant information. Provide immediate, constructive feedback. |
| Independent Application | User processes Deal File #3: The user processes the deal file independently. DO NOT help unless completely stuck. |
| Verification | User generates the Stock Report, Stock Cost Report, Full Profit Report and Supplementary Income Report. Ask the user to verify the figures against the original deal file. |
Workshop Administration – Job Card Processing
| Step | Instruction |
|---|---|
| Data Setup | Use the dealership’s current Work-in-Progress (WIP) Job Cards as the training data. |
| Demonstration | Trainer processes Job Card #1: Demonstrate how to convert the WIP to a final invoice, including adding labour, parts, and managing technicians. |
| Guided Practice | User processes Job Card #2: Guide the user through inputting all necessary labour and parts. Use Active Listening to gauge understanding. |
| Independent Application | User processes Job Card #3: The user performs the entire process from start to finish. If they make an error, encourage them to self-correct first. |
| Verification | User generates the Labour Report and Daily Workshop Stats. Ask the user to confirm figures reconcile with the source Job Card data. |
Part 6: Constructive Feedback: The Engine of Improvement #
Feedback should be about reinforcement and guidance, not correction alone.
Core Principles of Effective Feedback
- Be Timely and Specific: Deliver feedback immediately after the action. Vague or delayed feedback loses its power.
- Focus on Behaviour and Impact, Not Judgment: Separate the person from the action. Address what the user did and what the result was in the system (e.g., “When you skipped step three, the report showed an inflated stock cost of R 1,200”).
- Active Listening for Self-Correction: Instead of immediately providing the answer, ask guiding questions (e.g., “What does that error message usually indicate is missing?”) to prompt the user to find the solution themselves.
Feedback for Remote (Telephone) Training
- Use Descriptive Reference Points: Make sure you and the user are looking at the same thing. Always reference what the user should be looking at. (“What is the exact text in the warning box currently on your screen? “)
- Confirm Understanding (The Loop): Close the feedback loop by asking the user to verbally confirm their understanding of the correction and their next action in their own words.
Part 6: Verification and Continuous Improvement #
Verification of Success
The training is complete when you have watched your user perform the tasks and can confirm the data is correct. Users are expected to get to a result that can be measured, which is found in reports.
| Verification Point | Reports to Check |
|---|---|
| Dealership Admin | Indicator Report, Stock Cost Report, Stock List Not Invoiced |
| Workshop Admin | Labour Report, Daily Workshop Stats |
| Accounting | Cashbooks Balance to Bank Statement, Debtors and Creditors reconciliation |
Part 7: Continuous Improvement: Refining the Trainer and the Content #
A brilliant trainer is always learning. This commitment ensures your skills and content evolve as your software and users’ needs change.
Trainer Self-Assessment and Growth
- Reflect and Refine: After every session, reflect on what went well and what was challenging. Use these insights to adjust your pacing and approach for the next trainee.
- Seek User Feedback: Formally or informally, seek feedback from users after their training is complete to gain valuable insights into the session’s clarity and relevance.
- Stay Current on Best Practices: Dedicate time to staying up to date with new adult learning principles and remote delivery techniques.
Content and System Adaptation
- Document Gaps: Use user questions and mistakes as a checklist for content gaps. If multiple users struggle with the same step, the training module needs revision.
- Stay Aligned with Software Updates: Ensure your Demonstration and Modelling sequences and verbal cues are immediately updated following any major software release.
- Regularly Review Success Reports: Revisit the Verification Reports for users trained weeks ago. This outcome-based review is the ultimate measure of the training’s long-term effectiveness.