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Expectation Management

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Every top performer at VMG understands that we must always be conscious about how well we are managing other people’s expectations of us.

We take responsibility for making relationships work according to our standards.

We ensure that our customers and users never have an expectation of us, that a) we do not know about ,and b) we are unable to deliver.

A guaranteed way to ruin your commercial viability and reputation, is to allow others who you transact with, to have incorrect assumptions about who you are, what you do, what your intentions are, what your goals are and how your time may be used.

The challenge here is that you will need to have a crystal-clear idea of what your intentions are, what your goals are and how you mean to achieve these goals. Do you?

If you do, then it becomes significantly easier for you to ensure that your truths are clearly understood. It becomes easier for you to truly understand other people’s truths. When you do this consistently, you will elevate yourself to the most senior positions in any business and industry. Especially so when your intentions and goals are aligned with those you work with. I am sure you will agree, it is always more exciting to work on a team of high-performance individuals.

Understanding your intent, VMG’s intent, every aspect of your products and their purpose, knowing what your clients want and need, all contribute to your ability to develop a quality understanding with your clients and users.

Expectations MUST be managed at every encounter with customers and users. This is an ongoing task.

Fortunately, we have engineered a few tools in the VMG toolkit that you can use to help you achieve expectation mastery. Some of these tools include, process flows, welcome emails, progress reports, status updates and expectation management emails but there are others.

Are you managing people’s expectations professionally, or are you, like most other people, simply going with the other people’s flow?

Updated on July 14, 2025